We were founded in 2015 by James Dawes, a former motorcycle police officer in London’s Metropolitan Police Service. As a road policing sergeant, James witnessed numerous road traffic accidents in the capital. He saw first hand the impact and devastation accidents can have on all involved.
As a keen cyclist James is very passionate about limiting injuries and fatalities for cyclists and pedestrians. Having identified the horrific effects of the rear wheels of HGVs, James has invented a range of safety solutions to counteract this, and reduce injury.
Our small team are predominantly former Metropolitan Police traffic officers, supported in partnership by our principal engineer, Jim Holden (OND). We are all dedicated to pushing the boundaries of automotive engineering to maximise the safety of all vulnerable road users.
Our vision is to build upon strong partnerships with leading road safety organisations. We work closely with many flagship companies in the cycle, construction, freight and transport industries. Every aspect of what we do is formed on listening to the experience and views of members of those communities, and ensuring their needs are met.
We are very proud to be a British company. All of our products are designed and manufactured in the UK.